Using her celebrity and style sense for a good cause, Cheryl Cole has teamed up with cosmetics giant L’Oreal to create a limited edition lipstick from the Color Riche range called Red Passion.
As for the charitable side of the former Girls Aloud singer’s beauty offering, a pound from each and every item sold with go to The Cheryl Cole Foundation in aid of The Prince’s Trust.
Talking about the fundraising effort, Miss Cole told, “I am so thrilled the funds raised from my L’Oréal Paris lipstick can make a difference to people’s lives through my foundation with The Prince’s Trust.”
Explaining the process of picking out the new shade, the 28-year-old dished, “I love wearing lipstick as it is makes me feel glamorous whatever the occasion. I chose this iconic luxurious, red shade as it is the perfect dramatic accessory. When selecting the shade I chose one I felt would flatter most hair and skin types, and is the red that everyone wants in their make-up bag.”
Hitting store shelves beginning today (December 28), Red Passion is available for purchase at Boots and Superdrug.